ai-FaMe Lab

The ai-FaMe Lab is an innovative research laboratory that focuses on understanding the complex and multifaceted consumer behavior within the fashion metaverse ecosystem.

The lab is led by a team of experienced interdisciplinary researchers who conduct cutting-edge research to investigate how artificial intelligence (AI) and other advanced technologies are transforming consumer behavior in the digital fashion retail and marketing space within the metaverse.

Research Focus 1

Digital Asset


NFT fashion; Digital clothing and accessories; Virtual collectibles

Research Focus 2

Virtual Human

 Virtual fashion influencers; Virtual assistants

Research Focus 3

Metaverse Retail


Virtual/augmented reality (VR/AR) retail stores; Virtual try-on solutions; Remote showrooms