[Events]Dr. Ki delivers research seminar at Seoul National University, Korea

18 Jan 2023

Dr. Chloe Ki, our lab’s project lead, and Dr. Aiden Lee, our external partner, had the privilege of presenting ai-FaMe Lab’s groundbreaking research at an international seminar on AI in fashion marketing research. The seminar took place on January 18, 2023, at Seoul National University. Dr. Ki's presentation, titled "Going beyond the hype to determine the impact of the AI-integrated Fashion Metaverse (ai-FaMe)," highlighted the lab's AI-driven approach to studying the influence of virtual fashion influencers' designs on their marketing performance. Additionally, the presentation explored the intersections and distinctions between digital fashion and NFT fashion.