The ai-FaMe Lab (AI-integrated Fashion Metaverse Lab) , comprising a team of experienced interdisciplinary researchers conducting pioneering research, is dedicated to investigating the transformation of consumer behavior in the modern fashion landscape driven by artificial intelligence (AI) and advanced technologies. Supported by funding from the School of Fashion and Textiles (SFT) at The Hong Kong Polytechnic University (PolyU), our lab is positioned at the forefront of the convergence of AI, technology, and fashion.

At the core of the ai-FaMe Lab's research lie three fundamental elements that compose the fashion metaverse ecosystem: digital asset ownership, AI-powered virtual human marketing, and the metaverse retail experience. Through its comprehensive research endeavors, the lab aspires to generate invaluable insights that cater to diverse stakeholders, including fashion academics, industry collaborators, and policymakers. Furthermore, the lab is dedicated to nurturing the next generation of fashion professionals, who possess the potential to make substantial contributions to the advancement of economic development and innovation within the fashion industry.