Virtual HumanKim, I., Ki, C.*, & Kim, Y. (2022). Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Conference Proceedings
Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence


Authors Kim, I., Ki, C.*, & Kim, Y.
Publication Year 2022
Conference International Textile and Apparel Association Annual Conference
Location Denver, Colorado
Date October 26-29


DOI 10.31274/itaa.15919


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