Kim, I., Ki, C.*, & Kim, Y. (2022). Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence : ai-FaMe Lab

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Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Authors　Kim, I., Ki, C.*, & Kim, Y.
Publication Year　2022
Conference　International Textile and Apparel Association Annual Conference
Location　Denver, Colorado
Date　October 26-29

DOI　10.31274/itaa.15919

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Ki, C., Youn, S.*, & Ha, S. (2023). Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

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Virtual HumanKim, I., Ki, C.*, & Kim, Y. (2022). Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence