Digital AssetKi, C., Youn, S.*, & Ha, S. (2023). Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion
#Chenn, A., Lee, H., #Chong, S., Jang, J., & Ki, C.* (2023). Clothes made of pixels and bits: An AI-driven topic modelling analysis of fashion NFTs compared to digital fashion
Kim, I., Ki, C.*, & Kim, Y. (2022). Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence
Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion
Authors Ki, C., Youn, S.*, & Ha, S.
Publication Year 2023
Conference 2023 Global Marketing Conference
Location Seoul, Korea
Date July 20-23
DOI 10.15444/GMC2023.03.03.04
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