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- Digital Asset
- Virtual Human
- Metaverse Retail
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- Digital Asset
- Digital Asset Ki, C., Chong, S., Aw, E., Lam, M.*, & Wong, C.W.Y. (2025). Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and..
- ai-FaMe Lab
- 23 Sep 2024
- Views548
- 0
- 4
- Virtual Human
- Virtual Human Kim, I., Ki, C.*, Lee, H., & Kim, Y. (2024). Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing...
- ai-FaMe Lab
- 27 Feb 2024
- Views965
- 0
- 3
- Metaverse Retail
- Metaverse Retail Ki, C., Ni, Y.*, & Lee, Y. (2022). A study on the psychology and behavior of Chinese consumers using gaming commerce: Based on the basic psychological need theory
- ai-FaMe Lab
- 1 Mar 2022
- Views613
- 0