ai-FaMe Lab | Publications

Digital Asset Ki, C., Chong, S., Aw, E., Lam, M.*, & Wong, C.W.Y. (2025). Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and..

Virtual Human Kim, I., Ki, C.*, Lee, H., & Kim, Y. (2024). Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing...

Digital Asset #Chenn, A., Lee, H., #Chong, S., Jang, J., & Ki, C.* (2023). Clothes made of pixels and bits: An AI-driven topic modelling analysis of fashion NFTs compared to digital fashion

Digital Asset Ki, C., Youn, S.*, & Ha, S. (2023). Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

Virtual Human Kim, I., Ki, C.*, & Kim, Y. (2022). Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence

Metaverse Retail Ki, C., Ni, Y.*, & Lee, Y. (2022). A study on the psychology and behavior of Chinese consumers using gaming commerce: Based on the basic psychological need theory

Metaverse Retail Ki, C.*, Ni, Y., & Lee, Y. (2021, November 5). 중국 소비자의 게이밍 커머스 이용 동기에 관한 질적연구: Taobao Life를 중심으로

Metaverse Retail Lau, O., & Ki, C.* (2021). Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Virtual Human Ki, C.*, Cho, E., & Lee, J. (2020). Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users