The research theme on Digital Asset Ownership encompasses a comprehensive exploration of consumer preferences, attitudes, utilization, and the demand for fashion-related digital products within the decentralized Web 3 ecosystem. These digital products include, but are not limited to, NFT fashion, digital clothing and accessories, as well as virtual collectibles.
#Chenn, A., Lee, H., #Chong, S., Jang, J., & Ki, C.* (2023). Clothes made of pixels and bits: An AI-driven topic modelling analysis of fashion NFTs compared to digital fashion. 2023 Global Marketing Conference, Seoul, Korea, July 20-23. https://doi.org/10.15444/GMC2023.04.03.02
Ki, C., Youn, S.*, & Ha, S. (2023). Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion. 2023 Global Marketing Conference, Seoul, Korea, July 20-23. https://doi.org/ 10.15444/GMC2023.03.03.04