The research theme on the Metaverse Retail Experience focuses on exploring consumer shopping experiences within immersive and interactive Web 3.0 retail environments. This includes various elements such as virtual and augmented reality (VR/AR) retail stores, virtual try-on solutions, and remote showrooms.
Lau, O. & Ki, C.* (2021). Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs? Fashion and Textiles, 8 (36). https://doi.org/10.1186/s40691-021-00270-9