[News]Congratulations to our ai-FaMe team members, Violet Wang and Sophie Xue, for receiving the "Award for Outstanding Excellence" for their research at the 31st International Costume Congress!

2 Sep 2026

We are delighted to congratulate our #PhD students in fashion business, Wang Jiayu, Violet and Xue Hanfei, Sophie, on receiving the "Award for Outstanding Excellence" for their research presented at the 31st International Costume Congress, held in #Taiwan from 24โ€“26 August 2026. ๐Ÿ†


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Their award-winning study, โ€œVirtual vs. Human Influencers: Which Type Captures Consumer Minds and Shapes Behavior, and How Does Content Moderate Their Impact?โ€, was recognised as the top Oral Presentation at the Congress.

With only one Award for Outstanding Excellence presented in each of the three categories โ€” Oral Presentation, Poster Presentation, and Exhibition โ€” this achievement represents a significant recognition of their academic excellence and research contribution.

Congratulations, Violet and Sophie, on this outstanding achievement! We also extend our sincere appreciation to their supervisors, Profs. Chung-Wha (Chloe) Ki Ki and Christina Wong, for their invaluable guidance and support.

We are incredibly proud of you! โœจ


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