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Generative AI bestows more realistic forms upon virtual assistants: Examining the impact of virtual avatar assistant’s form realism on consumer fun and usage intention
Authors Xue, H., Wang, J., Chong, S., Twijsel, S., Bae, M., Ki, C.*, & Wong, C.W.Y.
Publication Year 2024
Conference Global Fashion Management Conference
Location Milan, Italy
Date July 11-14
DOI 10.15444/GFMC2024.06.07.03
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