Choi, W., Lee, Y., Lee, H., & Ki, C. (2025). The effects of retail service assistant type and relational silence on consumers’ perceived autonomy and purchase abandonment : ai-FaMe Lab

Conference Proceedings

Conference Proceedings
서비스 직원의 유형과 관계적 침묵이 소비자의 자율성 인식과 구매포기에 미치는 영향
[The effects of retail service assistant type and relational silence on consumers’ perceived autonomy and purchase abandonment]

Authors　Choi, W.*, Lee, Y., Lee, H., & Ki, C.
Publication Year　2025
Conference　Korean Society of Costume (KSC) Conference
Location　Seoul, Korea
Date　May 10

† Best Paper Award for oral presentation

Choi, W., Ki, C.*, Lee, H., Chong, S., Wang, J., & Xue, H. (2025). Can AI (vs. Human) retail assistants effectively reduce consumer discomfort and purchase abandonment? An experimental approach... Choi, W.*, Ki, C., & Lee, H. (2024). Can AI-robot assistants reduce feelings of being judged and intruded upon, preventing store departure?

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Virtual HumanChoi, W., Lee, Y., Lee, H., & Ki, C. (2025). The effects of retail service assistant type and relational silence on consumers’ perceived autonomy and purchase abandonment