Choi, W., Ki, C.*, Lee, H., Chong, S., Wang, J., & Xue, H. (2025). Can AI (vs. Human) retail assistants effectively reduce consumer discomfort and purchase abandonment? An experimental approach... : ai-FaMe Lab

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Can AI (vs. Human) retail assistants effectively reduce consumer discomfort and purchase abandonment? An experimental approach using generative adversarial networks.

Authors　Choi, W., Ki, C.*, Lee, H., Chong, S., Wang, J., & Xue, H.
Publication Year　2025
Conference　AIRSI2025 The Metaverse Conference
Location　Hyrid (Zaragoza, Spain and Online)
Date　June 9-11

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Xue, H., Wang, J., Chong, S., Choi, W., Ki, C.*, & Wong, C.W.Y. (2025). The influence of virtual assistants’ (VAs’) form on consumer fun perception and VA service engagement in online retail... Choi, W., Lee, Y., Lee, H., & Ki, C. (2025). The effects of retail service assistant type and relational silence on consumers’ perceived autonomy and purchase abandonment

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Virtual HumanChoi, W., Ki, C.*, Lee, H., Chong, S., Wang, J., & Xue, H. (2025). Can AI (vs. Human) retail assistants effectively reduce consumer discomfort and purchase abandonment? An experimental approach...