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- Digital Asset
- Virtual Human
- Metaverse Retail
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- 7
- Virtual Human
- Virtual Human Xue, H., Wang, J., Chong, S., Choi, W., Ki, C.*, & Wong, C.W.Y (2026). Fun by design: Visual form, realism, and the hedonic appeal of AI-powered virtual assistants
- ai-FaMe Lab
- 26 Sep 2025
- Views2
- 0
- 6
- Digital Asset
- Digital Asset Ki, C.*, Lee, H., Lam, M., Aw, E., & Wong, C.W.Y. (2025). How is NFT fashion distinct from digital fashion? Insights from mixed-methods research combining social listening and consumer surveys
- ai-FaMe Lab
- 9 Jun 2025
- Views3
- 0
- 5
- Digital Asset
- Digital Asset Ki, C., Chong, S., Aw, E., Lam, M.*, & Wong, C.W.Y. (2025). Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and..
- ai-FaMe Lab
- 23 Sep 2024
- Views905
- 0
- 4
- Virtual Human
- Virtual Human Kim, I., Ki, C.*, Lee, H., & Kim, Y. (2024). Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing...
- ai-FaMe Lab
- 27 Feb 2024
- Views1496
- 0
- 3
- Metaverse Retail
- Metaverse Retail Ki, C., Ni, Y.*, & Lee, Y. (2022). A study on the psychology and behavior of Chinese consumers using gaming commerce: Based on the basic psychological need theory
- ai-FaMe Lab
- 1 Mar 2022
- Views833
- 0