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  • Virtual Human
  • Virtual Human Kim, I., Ki, C.*, Lee, H., & Kim, Y. (2024). Virtual influencer marketing: Evaluating the influence of virtual influencersโ€™ form realism and behavioral realism on consumer ambivalence and marketing...
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  • 27 Feb 2024
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  • Virtual Human Ki, C.*, Cho, E., & Lee, J. (2020). Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users
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  • 6 May 2020
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