The Voice of commerce : A systematic review and integrative framework for digital voice assistants
https://doi.org/10.1111/ijcs.70159
Authors Wu, Z., Aw, E.*, Tan, G., & Ki, C.
Publication Year 2026
Journal International Journal of Consumer Studies, 50,70159
DOI 10.1111/ijcs.70159
Keywords
Artificial intelligence ; Consumer behavior ; Digital voice assistants; Systematic literature review; Voice commerce
Abstract
The present study offers a comprehensive analysis of existing literature on consumer behavior concerning digital voice assistants and their implications for sustainable consumption by employing the systematic literature review approach. A total of 126 studies were selected for content analysis to isolate thematic foci, identify research gaps, recommend future research avenues, and develop a framework. The analysis revealed that the extant literature could be grouped under broad research themes founded on the expanded cognition–affection–conation framework. Through this framework, the study developed an agenda for future research in this area, encompassing the aspects of ethical consideration, the digital voice assistant design, consumer–digital voice assistant interaction and psychological mechanisms, consumer- and brand-related outcomes, and boundary conditions (e.g., culture and personal factors).
Metrics
[SSCI; 2024 JCR rank: Q1/Top 10%; IF 7.6; ABDC: A]
Read Article
The Voice of commerce : A systematic review and integrative framework for digital voice assistants
https://doi.org/10.1111/ijcs.70159
Authors Wu, Z., Aw, E.*, Tan, G., & Ki, C.
Publication Year 2026
Journal International Journal of Consumer Studies, 50,70159
DOI 10.1111/ijcs.70159
Keywords
Artificial intelligence ; Consumer behavior ; Digital voice assistants; Systematic literature review; Voice commerce
Abstract
The present study offers a comprehensive analysis of existing literature on consumer behavior concerning digital voice assistants and their implications for sustainable consumption by employing the systematic literature review approach. A total of 126 studies were selected for content analysis to isolate thematic foci, identify research gaps, recommend future research avenues, and develop a framework. The analysis revealed that the extant literature could be grouped under broad research themes founded on the expanded cognition–affection–conation framework. Through this framework, the study developed an agenda for future research in this area, encompassing the aspects of ethical consideration, the digital voice assistant design, consumer–digital voice assistant interaction and psychological mechanisms, consumer- and brand-related outcomes, and boundary conditions (e.g., culture and personal factors).
Metrics
[SSCI; 2024 JCR rank: Q1/Top 10%; IF 7.6; ABDC: A]
Read Article