Project and Funds


Research project


Ki, C. (Rep. Co-PI/PC), & Lam, M (Co-PI). “Digital future of luxury fashion retail and marketing in China: The Metaverse, Virtual Humans, and Virtual Assets.” 


Funded by Della 

(matching funds from PolyU and UGC’s RMGS);

Donation for research (2023).


Project ID: P0045875; Duration: 2023-26



Research project


Bae, M. (PI) & Ki, C. (Supervisor) “Analyzing the effectiveness of communication by applying ChatGPT over online human agents for fashion brands in terms of persuading consumers’ decision and purchase process” 


Funded by PolyU;

Undergraduate Research and Innovation Scheme (URIS) (2023/24).


Project ID: P0047992; Duration: 2023-24



Education project with research element


Ki, C. (PI), Chong, S., & Lee, Y.  “From University to Metaversity: A More Engaging, Liberating, and Fun Meta-classroom for Fashion Retail and Marketing Education”


Funded by PolyU;

Teaching Development Grant (2022-25).


Project ID: TDG22-25/VTL-25; Duration: 2023-24



Research project


Ki, C. (PI), Wong, C., Zhou, A., & Jang, J. (Co-Is) “More than just fleeting fame: Going beyond the hype sto determine the impact of the Fashion Metaverse (FaMe) for the greater good” 


Funded by PolyU;

SFT Strategic Research Projects (2022).


Project ID: P0044162; Duration: 2023-25



Research project


Ki, C. (PI), Lee, H., Cho, E., & Jang, J. (Co-Is) “Digital humans in the metaverse era: Investigating whether and how AI-powered digital humans influence fashion consumer behavior” 


Funded by PolyU;

Departmental General Research Fund (2021/22)


Project ID: P0042649; Duration: 2022-24



Education project with research element


Ki, C. (PI) “Fashion Metaverse Lab: The metaverse for fashion business and design education”


Funded by PolyU;

Strategic Plan Initiatives to enhance Student Learning Experience through the Use of Interactive Pedagogies (2021/22 2nd round).


Project ID: SPF21-22/A3/ITC03; Duration: 2022-23


Research project


Ki, C. (PI) & Ni, Y. “The mechanism by which Chinese consumers are motivated to use gaming e-commerce: A self-determination theory approach” 


Funded by 

Korean ConsumptionCulture Association; 

Research Supporting Program of Nexon Korea for Game Studies (2021)


Project ID: P0038159; Duration: 2021-22


Research project


Ki, C. (PI) “Consumer psychology and behavior in contexts that involve digital technologies” 


Funded by PolyU;

Hong Kong University Grants Committee’s Start-up Fund for New Recruits (2018)


Project ID: P0000245; Duration: 2018-21