Project and Funds
Project type | Team Member | Project Title | Funding scheme | Funding body | Project ID | Project duration |
Research project | Ki, C. (Rep. Co-PI/PC), & Lam, M (Co-PI) | “Digital future of luxury fashion retail and marketing in China: The Metaverse, Virtual Humans, and Virtual Assets.” | Donation for research (2023) | Della, (matching funds from PolyU and UGC's RMGS) | P0045875 | 2023-26 |
Research project | Bae, M. (PI) & Ki, C. (Supervisor) | "Analyzing the effectiveness of communication by applying ChatGPT over online human agents for fashion brands in terms of persuading consumers' decision and purchase process" | Undergraduate Research and Innovation Scheme (URIS) (2023/24) | PolyU | P0047992 | 2023-24 |
Education project with research element | Ki, C. (PI), Chong, S., & Lee, Y. | “From University to Metaversity: A More Engaging, Liberating, and Fun Meta-classroom for Fashion Retail and Marketing Education” | Teaching Development Grant (2022-25) | PolyU | TDG22-25/VTL-25 | 2023-24 |
Research project | Ki, C. (PI), Wong, C., Zhou, A., & Jang, J. (Co-Is) | “More than just fleeting fame: Going beyond the hype sto determine the impact of the Fashion Metaverse (FaMe) for the greater good” | SFT Strategic Research Projects (2022) | PolyU | P0044162 | 2023-25 |
Research project | Ki, C. (PI), Lee, H., Cho, E., & Jang, J. (Co-Is) | “Digital humans in the metaverse era: Investigating whether and how AI-powered digital humans influence fashion consumer behavior” | Departmental General Research Fund (2021/22) | PolyU | P0042649 | 2022-24 |
Education project with research element | Ki, C. (PI) | “Fashion Metaverse Lab: The metaverse for fashion business and design education” | Strategic Plan Initiatives to enhance Student Learning Experience through the Use of Interactive Pedagogies (2021/22 2nd round) | PolyU | SPF21-22/A3/ITC03 | 2022-23 |
Research project | Ki, C. (PI) & Ni, Y. | “The mechanism by which Chinese consumers are motivated to use gaming e-commerce: A self-determination theory approach” | Research Supporting Program of Nexon Korea for Game Studies (2021) | Korean Consumption Culture Association | P0038159 | 2021-22 |
Research project | Ki, C. (PI) | “Consumer psychology and behavior in contexts that involve digital technologies” | Hong Kong University Grants Committee's Start-up Fund for New Recruits (2018) | PolyU | P0000245 | 2018-21 |